Gardiner Richardson
“The team at Affinity Media are a pleasure to work with, nothing is too much trouble, and the results are fantastic” –
Overview
- Trusted video partner for leading North East PR Agency.
- Contributed to over 115 projects/campaigns.
- Recorded over 45TB of footage in a wide variety of locations and scenarios.
- Conducted over 200 video shoots, leading to the production of more than 550 videos.
The Challenge
Gardiner Richardson is a strategic brand communications agency based in the North East that serves clients on a national level. Though the team had their own internal video resources, they lacked the resources to offer a consistently high level of production to their clients.
Recognising this, the team sought a video agency partner that could help them shoot, edit and share compelling video content used to build client brands and attract new audiences.
Rather than engaging in a one-off project, Gardiner Richardson wanted to find a long-term partner that could navigate the challenge of creating video for a variety of clients in a wide range of locations and scenarios.
Our Approach
Affinity Media brings an expert-first approach to video content, meaning our clients can rely on us to take care of every aspect of video production. This approach was pivotal in building a long-term relationship with Gardiner Richardson, allowing their team to focus on the campaign whilst we took care of the videography challenges.
With such a diverse range of campaigns, these challenges have included travelling across the entirety of the UK to work with councils, public sector organisations, the NHS and other leading bodies.
“There aren’t many people I could spend 7 hours in a car with, but David and the team are so easy to get on with. We often work with case studies who are nervous or quite vulnerable but David and his team are great at putting them at ease.”
From shooting captivating footage in a security-heavy houses of Parliament for a smoking cessation campaign through to filming videos to fit the guidelines of some of the world’s biggest brands, we’ve helped Gardiner Richardson create content that can be used across TV, digital news channels, radio, social media and at events and conferences all over the globe.
We continue to work as a video partner to Gardiner Richardson. In every new project, we identify shooting requirements ahead of time, enabling us to plan around issues such as public sector compliance and privacy rules. We liaise between Gardiner Richardson’s team and their client, using our video expertise to highlight the key messages behind every campaign.
The Results
Our video work has helped Gardiner Richardson launch highly successful campaigns for their clients, with content broadcast to millions of people worldwide. With over 550 videos produced so far, our projects have been part of key messaging built to positively impact communities and social initiatives by organisations such as Stop Smoking London, Greater Manchester NHS, ABL Health and NHS England.
Across our projects, we have managed more than 200 video shoots, recording over 45TB of footage. We’ve then edited the footage into over 550 total videos, which have been used across 115 projects and campaigns. We continue to work with Gardiner Richardson as a trusted video partner and look forward to bringing our expertise to a whole new host of campaigns.
“Working with Affinity Media is always enjoyable, whether it is attending shoots with them or liaising with them regarding video briefs and client expectations. The team is incredibly knowledgeable, and they are always willing to share their advice to ensure we get the best possible outcome for our clients. They are very accommodating and are always available to give their expert advice on how to produce the best video content for our clients. The videos they produce are of excellent quality.”