Privacy Policy
Last Updated: 20.03.2025
Affinity Media Group (“we,” “our,” or “us”) is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal data when you visit our website, affinitymediagroup.co.uk (the “Website”).
By using our Website, you agree to the terms of this Privacy Policy.
1. Who We Are
Company Name: Affinity Media Group
Website: affinitymediagroup.co.uk
Contact Email: info@affinitymediagroup.co.uk
We act as the Data Controller in relation to the personal data we collect.
2. What Information We Collect
We may collect and process the following types of personal data:
- Personal Identifiers: Name, email address, phone number, and company details.
- Technical Data: IP address, browser type, operating system, and usage data.
- Communication Data: Any messages or queries you send to us.
- Marketing Preferences: Your preferences regarding receiving marketing communications from us.
We do not collect special category data (e.g., race, religious beliefs, health information) unless explicitly required and with your consent.
3. How We Use Your Information
We use your personal data for the following purposes:
- To Provide Services: Responding to enquiries, managing accounts, and fulfilling contractual obligations.
- Marketing & Communications: Sending promotional materials, newsletters, and updates (with your consent).
- Website Improvement: Monitoring website traffic, trends, and analytics to enhance user experience.
- Legal Compliance: Meeting our legal and regulatory obligations.
4. Legal Basis for Processing
We process personal data under the following legal bases:
- Consent: Where you have given explicit consent (e.g., signing up for newsletters).
- Contractual Necessity: To fulfil a contract with you.
- Legitimate Interests: To improve our services, marketing activities, and website performance.
- Legal Obligation: When required by law.
5. Data Sharing & Disclosure
We do not sell or rent your personal data. However, we may share your data with:
- Service Providers: Third-party vendors who assist us with website hosting, email marketing, and analytics.
- Legal Authorities: If required by law or in response to legal proceedings.
- Business Transfers: If we merge, sell, or transfer part of our business, your data may be included in the transfer.
All third parties are contractually obligated to keep your data secure.
6. Data Retention
We retain personal data only as long as necessary for the purposes set out in this Privacy Policy. Retention periods depend on:
- Legal and regulatory obligations.
- Business needs.
- Your request to delete your data.
7. Your Rights
Under UK data protection laws, you have the following rights:
- Access: Request a copy of your personal data.
- Correction: Request correction of inaccurate or incomplete data.
- Erasure: Request deletion of your data under certain conditions.
- Restriction: Request restriction of data processing.
- Objection: Object to processing based on legitimate interests.
- Data Portability: Request transfer of your data to another service provider.
- Withdraw Consent: If processing is based on consent, you may withdraw it at any time.
To exercise any of these rights, contact us at info@affinitymediagroup.co.uk.
8. Cookies & Tracking Technologies
We use cookies and similar tracking technologies to enhance user experience. For more details, please see our Cookie Policy.
9. Data Security
We implement appropriate security measures to prevent unauthorised access, alteration, disclosure, or destruction of personal data. However, no data transmission over the internet is 100% secure.
10. Third-Party Links
Our Website may contain links to third-party websites. We are not responsible for their privacy practices. Please review their privacy policies separately.
11. Changes to This Privacy Policy
We may update this policy from time to time. Any significant changes will be communicated via email or a notice on our Website. Please review this page periodically.
12. Contact Us
If you have any questions about this Privacy Policy or how we handle your data, please contact us:
Email: info@affinitymediagroup.co.uk
By using our Website, you acknowledge that you have read and understood this Privacy Policy.